Google Adwords is a proven and highly effective advertising tool that is designed to funnel targeted traffic to your site. Adwork works not just for making sales, but for generating leads,and testing new offers as well. With Adwords one can market a product throughout the world, or geographically target specific locations such as countries, states or even specific cities. However, if you just go ahead and set up your campaigns without doing your homework and proper preparation, you will be making costly mistakes that’ll only lead to more problems and less progress. These are the 3 most common and mostly costly mistakes vendors encounter when dealing with Adwords:
First look at successful campaigns.
A large advantage provided by Point Per Click marketing is that you can tell exactly how your budget is being spent. Split testing is a technique you can use with Google Adwords to fine tine your marketing efforts to make them more effective. However, neglecting this features not only means that you loose out on money, you’re also leaving out a lot of it on the table. Adwords helps you split test easily, as you can rotate 2 or more ads against one another so that you have a clear idea on the best performing ad. If you only have one ad running, it won’t be easy for you to know if it’s really working for you or not. Split testing allows you to weed out poor performing ads. When you remove the poor achieving ad and keep the better performing ad in place, you improve your click through rates and achieve higher conversions.
2) Failing To Track Your Keywords
It just makes a lot of sense to aim for the number 1 position for your chosen keywords, that’s where you want to be. But the fact is, with Google Adwords, that isn’t necessarily the case. The main reason is that many people clicking on the top ads just click on it because it’s the first ad, which means the visitor might be serious or might not be. Since you’re paying for your ad on a per click basis, you are losing money on every hit that doesn’t convert to a sale. The position that you actually need to aim for is the third one or the fourth one, which is a good place to be if you want someone who is a lot more serious and focused about what they want. Because of this reality, a lower position means that you will have fewer clicks, but the ones you get will be more productive. To translate this, it means that you should think things through before you bid, and not just bid ignorantly for something that seems good but will simply waste your money.
3. You didn’t continue your focus on your landing page.
When someone clicks on your ad, they have a definite reason for doing so. They are looking for a specific need to be fulfilled and your ad met that requirement because it had the right headline and a targeted copy. But what happens after they click through to your site? If the prospect finds himself on your homepage, he may not know where to go next for the actual product. The individual would be confused about the association between your home page and the advertisement he or she clicked on. Setting up a landing page for each specific ad in a Google Adwords campaign is absolutely crucial to your campaign succeeding. A successful landing page needs to have a strong headline that relates directly the the content of your ad. To develop a page that works effectively, you can experiment with a few different landing pages and compare their performance. You test the landing pages in the same way you test your ads. In the end, you will be able to gain an understanding of how a to build and run a successful ad campaign.